Happy April! This month is all about diamonds. If you are an April baby or have an April baby, it's a great time to treat yourself! We are open Wednesday - Saturday from 10am - 4pm for in-store, curbside, or virtual appointments. You can also text us through our website or at our main number (206.623.2528). Mother's Day is coming and we would love to help you with gift ideas.

Brand new Alex Sepkus is here! We have been carrying Alex Sepkus for 30 years, and his timeless jewelry never goes out of style. This pendant with natural colored diamonds in sunny shades of yellow, orange, green, and brown is the perfect mood lifter. We also have lots of colorful new Candy rings, brand new Candy huggie hoops, juicy gemstone strands, and more!

April's birthstone is diamond, the best-known and most sought-after of all gemstones. Diamonds were first discovered in India and have been traded since the 4th century BC. Diamond lore over the centuries has said that these gems are an antidote to poison, ward off the evil eye, and protect against the plague (it's worth a try). Today they are best known as a symbol of love and marriage.

If classic round white diamonds aren't your thing, antique diamonds might be for you. These diamonds were cut by hand before today's modern techniques and then passed through generations. They are difficult to find, which makes them even more special. This one-of-a-kind 3.20ct antique asscher cut diamond was cut in the 1920's and is set in a gorgeous modern style.

We love Sethi Couture because not only do they have white diamonds, they have yellow, champagne, pink, green, orange, and black diamonds too! Sethi specializes in stacking rings and other everyday jewelry like bracelets, earrings, and pendants. Our spring order just arrived yesterday! Come peep the new jewels now or at our annual Mother's Day trunk show, May 6-8.

If you love diamonds in unique colors, you will love Todd Reed. All of his jewelry is made completely by hand in his Boulder, Colorado studio. We love his one-of-a-kind rustic diamond rings. We also do custom with Todd! We can source any diamond (or other gemstone) your heart desires, or reset a diamond you already have into something you'll wear more often.

Samantha Louise is also from Colorado, and her collection features a fun and feminine mix of traditional white diamonds and rustic diamonds as well. Her jewelry is done in 18k gold with a soft, satiny matte finish. She also has a great selection of contour bands. If you would like to see any of her jewelry in person, just let us know in advance and we will have it sent in from Colorado for you.

If  you haven't already, be sure to check out ILA on our website. This incredible technology allows you to build your own ring! Just select your favorite style, then choose your metal, finger size, and carat weight. Then ILA chooses the best three diamonds for you in three different price ranges. If you want to see more, we also have a diamond search on our website!  

Save the date! Our annual Sethi Couture Trunk Show is back for Mother's Day weekend, May 6-8. Reserve your appointment today!