News

Have you heard about the new Todd Reed boutique at Fox's Seattle? We feel so fortunate to have the largest selection of Todd Reed jewelry outside of Boulder, Colorado - over 100 stunning, one-of-a-kind pieces! You can see everything from simple bands and modern engagement rings to statement cuffs and Todd's collaboration with Atelier Zobel.

Please join us for a fun afternoon of chocolates and champagne on Thursday, September 15th from 1pm to 4pm to celebrate! Stop by any time to have a treat and play with all of our gorgeous new pieces. We hope to see you then!

"Lots of people claim to be innovators but Todd Reed is the real deal. His pioneering work with rough diamonds in the 1990s laid the foundation for an entirely new approach to diamonds that's been copied, mimicked, and reinterpreted by scores of jewelers. Among those in the know, however, it's clear that Todd came first."

- Victoria Gomelsky, Editor-in-Chief, JCK Magazine

 "Todd is one of a special breed of designers who can take what's classic - precious metals and gems - and create something that's totally modern. He's captured the essence of what modern luxury is: an object that holds high value without being too precious; an object one treasures but isn't afraid to wear every day. Todd is also one of those designers who, despite his success, remains approachable and down-to-earth.

-Hedda Schupak, Editor, Centurion Jewelry

When we first saw Todd Reed's jewelry at the annual Couture show in Las Vegas a few years back, we were instantly captivated. That year we brought home a rough gray diamond that looked like Mount Rainier, rising above a cloud of small white brilliant diamonds set in a palladium coin-edge halo. Our clients had never seen anything like this one-of-a-kind piece, and neither had we.

Todd is a man of many talents, which were fostered by growing up with an artist mother who immersed him in drawing, painting, and other artistic mediums from a yound age. At 10 years old a light went off in his head on a vacation to Arizona, where he watched as a sheet of silver was turned into a piece of jewelry in front of his eyes. By age 19 he had graduated from culinary school, and was working as a leathersmith when he met and was taken under the wing of a diamond collector. Todd fell in love with rough diamonds, and began designing jewelry around the organic shapes of these unique gemstones.

In 1992 he started Todd Reed Jewelry with an aesthetic and committment to ethically sourced diamonds and recycled metals that was years ahead of its time. You can see glimpses into Todd's past as a leathersmith when you see his signature finish work, which can make a sterling silver cuff look as soft as a piece of leather. By the nature of the diamonds he uses, no Todd Reed piece will ever be the same as another. And who doesn't love to own something that no one else has?

That is why we are so thrilled to be opening the Todd Reed Boutique at Fox's Seattle. Our entire back wall will be dedicated exclusively to Todd Reed jewelry. We hope you will join us for the grand opening and Todd Reed trunk show on Friday, August 12th and Saturday, August 13th. We have collaborated with Todd on several one-of-a-kind pieces just for Fox's Seattle, and during the trunk show his entire collection will be available for you to try on. You won't want to miss it!

Alison recently had the opportunity to visit Todd Reed's studio in Boulder, Colorado. Every time one of us is lucky enough to visit a designer's studio, we come away with an even greater appreciation for their process and workmanship. This trip was no exception!

The studio is modern, clean, and elegant. There are two floors of workbenches just like the one you see in the photo above. 

Three lead jewelers manage the workflow in the studio, and each piece of jewelry to be made is assigned to the jeweler who is best suited to that particular piece. 

Each of the 23 jewelers has their own station, and makes the piece from start to finish. It is a very detailed process, beginning with the jeweler choosing which diamonds to use from dishes full of every kind of raw diamond you can imagine, every one different from the next.  

Each jeweler has their own interpretation of Todd's signature finish and can identify their own work. If a piece ever goes back to the studio for an adjustment, it goes back to original jeweler. 

Once the piece of jewelry is finished, it goes through quality control and an official Todd Reed certificate is made for your one of a kind piece.

If you are planning a trip to Boulder and would like a personal tour of Todd's studio, just let us know! We would love to arrange it for you.